📊 Pi-hole Dashboard Analysis: The Shocking Reality of Home Device Surveillance

August 24, 2025

Earlier this week, I wrote about implementing Pi-hole on your home network for DNS security and privacy. As a father of young children just learning to use internet devices, the real eye-opener came when I analyzed the Pi-hole dashboard and saw exactly how much surveillance is happening in our home. Your smart TV, home assistants, streaming devices, and even your children's toys are constantly reaching out to tracking services, reporting your every move, preference, and habit.

Let me show you how to configure your router's DHCP server to use Pi-hole DNS and then analyze the dashboard to reveal the shocking reality of home device surveillance.

Configuring Your Router's DHCP Server for Pi-hole

Understanding DHCP and DNS

How DHCP Works:

Router Configuration Steps

1. Access Your Router Admin Panel:

# Common router IP addresses
192.168.1.1    # Most common
192.168.0.1    # Alternative
10.0.0.1       # Some ISPs
172.16.0.1     # Business routers

2. Find DHCP Settings:

3. Configure DNS Settings:

Primary DNS:   192.168.1.100  (Your Pi-hole IP)
Secondary DNS: 1.1.1.1        (Cloudflare as backup)

4. Alternative: Let Pi-hole Handle DHCP

# Disable DHCP on router
# Enable DHCP on Pi-hole
# Pi-hole will assign IPs AND DNS automatically

Testing Your Configuration

Verify DNS Resolution:

# Test from any device on network
nslookup google.com
# Should show Pi-hole IP as DNS server

# Check Pi-hole dashboard
# Should see the query in real-time

The Pi-hole Dashboard: Your Window into Home Surveillance

Dashboard Overview

Real-Time Statistics:

Key Metrics to Watch:

Understanding Query Types

A Records (IPv4):

AAAA Records (IPv6):

Other Query Types:

The Shocking Reality: Home Device Surveillance

Smart TV Surveillance

What Your Smart TV Reports:

# Common Smart TV Tracking Domains
ads.samsung.com          # Samsung ad tracking
analytics.samsung.com    # Samsung analytics
metrics.samsung.com      # Samsung metrics
ads.lg.com              # LG ad tracking
analytics.lg.com        # LG analytics
ads.sony.com            # Sony ad tracking

Tracking Behaviors:

Real Dashboard Example:

Device: Living-Room-TV
Queries per hour: 150-200
Blocked domains: 45-60 per hour
Tracking services: Samsung Analytics, LG Ads, Sony Metrics

Home Assistant Surveillance

Amazon Echo/Alexa Tracking:

# Alexa tracking domains
amazon-adsystem.com      # Amazon advertising
metrics.amazon.com      # Amazon metrics
device-metrics.amazon.com # Device usage analytics

Google Home Tracking:

# Google Home tracking domains
google-analytics.com    # Google Analytics
doubleclick.net        # Google advertising
googlesyndication.com  # Google ad syndication

What They Track:

Streaming Device Surveillance

Roku Tracking:

# Roku tracking domains
ads.roku.com           # Roku advertising
metrics.roku.com       # Roku metrics
analytics.roku.com     # Roku analytics

Fire TV Tracking:

# Fire TV tracking domains
amazon-adsystem.com    # Amazon advertising
device-metrics.amazon.com # Device analytics

Apple TV Tracking:

# Apple TV tracking domains
metrics.apple.com      # Apple metrics
analytics.apple.com    # Apple analytics

What They Monitor:

Gaming Console Surveillance

PlayStation Tracking:

# PlayStation tracking domains
ads.playstation.com    # PlayStation advertising
analytics.playstation.com # PlayStation analytics

Xbox Tracking:

# Xbox tracking domains
ads.xbox.com          # Xbox advertising
analytics.xbox.com    # Xbox analytics

What They Track:

IoT Device Surveillance

Smart Home Devices:

# Common IoT tracking domains
analytics.nest.com     # Nest device analytics
metrics.ring.com       # Ring camera metrics
analytics.philips.com  # Philips Hue analytics

What They Report:

Children's Device Surveillance

Kids' Smart Devices:

# Children's device tracking domains
ads.roblox.com         # Roblox advertising
analytics.roblox.com   # Roblox analytics
ads.minecraft.net      # Minecraft advertising
analytics.minecraft.net # Minecraft analytics
ads.youtube.com        # YouTube Kids advertising
analytics.youtube.com  # YouTube analytics

What They Track About Your Children:

As a Father's Perspective: When I first saw the Pi-hole dashboard showing my children's devices constantly reaching out to tracking services, it was a wake-up call. Every educational app, every game, every streaming service was building detailed profiles of my kids' online behavior. What started as innocent screen time was creating comprehensive digital footprints that would follow them for years.

Real Example from My Dashboard:

Device: Kids-Tablet
Queries per day: 300-500
Blocked domains: 80-120 per day
Tracking services: YouTube Analytics, Roblox Ads, Educational App Analytics
Age of users: 6 and 8 years old

Analyzing Your Dashboard Data

Identifying Tracking Patterns

High-Frequency Queries:

Device-Specific Patterns:

Time-Based Analysis:

Common Tracking Categories

Advertising Networks:

# Major ad networks to watch for
doubleclick.net        # Google advertising
facebook.com           # Facebook tracking
amazon-adsystem.com    # Amazon advertising
ads.yahoo.com          # Yahoo advertising

Analytics Services:

# Analytics tracking
google-analytics.com   # Google Analytics
mixpanel.com          # Mixpanel analytics
amplitude.com         # Amplitude analytics
hotjar.com            # Hotjar tracking

Telemetry Services:

# Device telemetry
telemetry.microsoft.com # Microsoft telemetry
metrics.apple.com      # Apple telemetry
analytics.google.com   # Google telemetry

Real-World Dashboard Analysis

Case Study: Family of Four

Devices on Network:

Daily Query Analysis:

Total Queries: 15,000-20,000 per day
Blocked Queries: 3,000-4,000 per day
Blocking Rate: 18-22%

Top Blocked Categories:
- Advertising: 45%
- Analytics: 30%
- Telemetry: 15%
- Tracking: 10%

Device-Specific Findings:

Smart TVs: 500-800 queries per day each
Home Assistants: 200-300 queries per day each
Smartphones: 100-200 queries per day each
Gaming Console: 300-500 queries per day

Privacy Implications

What This Means:

Real Examples from Dashboard:

# Smart TV tracking example
ads.samsung.com (blocked 47 times today)
- Reports: Show watched, time spent, app usage
- Used by: Samsung for targeted advertising
- Shared with: Third-party ad networks

# Home Assistant tracking example
metrics.amazon.com (blocked 23 times today)
- Reports: Voice commands, device usage, music choices
- Used by: Amazon for product recommendations
- Shared with: Amazon advertising partners

Taking Action: Reducing Surveillance

Blocklist Recommendations

Understanding Pi-hole Gravity: Pi-hole uses a component called "Gravity" to manage blocklists. Gravity downloads, processes, and maintains your blocklists, automatically updating them and optimizing for performance.

Gravity Commands:

# Update all blocklists
pihole -g

# Update gravity and restart DNS
pihole -g -r

# Check gravity status
pihole -g --check

# Force gravity update
pihole -g --force

Enhanced Privacy Lists:

# Add these blocklists to Pi-hole
https://raw.githubusercontent.com/StevenBlack/hosts/master/hosts
https://raw.githubusercontent.com/PolishFiltersTeam/KADhosts/master/KADhosts.txt
https://raw.githubusercontent.com/FadeMind/hosts.extras/master/add.Spam/hosts

GitHub Blocklists for Known Bad Actors:

Malware and Threat Intelligence:

# Malware domains
https://raw.githubusercontent.com/StevenBlack/hosts/master/hosts
https://raw.githubusercontent.com/PolishFiltersTeam/KADhosts/master/KADhosts.txt
https://raw.githubusercontent.com/durablenapkin/scamblocklist/master/adguard.txt
https://raw.githubusercontent.com/mitchellkrogza/The-Big-List-of-Hacked-Malware-Web-Sites/master/hosts

Advertising and Tracking:

# Ad blocking lists
https://raw.githubusercontent.com/StevenBlack/hosts/master/hosts
https://raw.githubusercontent.com/PolishFiltersTeam/KADhosts/master/KADhosts.txt
https://raw.githubusercontent.com/StevenBlack/hosts/master/alternates/fakenews-gambling-porn/hosts
https://raw.githubusercontent.com/StevenBlack/hosts/master/alternates/fakenews-gambling-porn-social/hosts

Telemetry and Analytics:

# Telemetry blocking
https://raw.githubusercontent.com/StevenBlack/hosts/master/alternates/fakenews-gambling-porn-social/hosts
https://raw.githubusercontent.com/PolishFiltersTeam/KADhosts/master/KADhosts.txt
https://raw.githubusercontent.com/StevenBlack/hosts/master/alternates/fakenews-gambling-porn/hosts

Fake News and Scams:

# Fake news and scam domains
https://raw.githubusercontent.com/StevenBlack/hosts/master/alternates/fakenews/hosts
https://raw.githubusercontent.com/durablenapkin/scamblocklist/master/adguard.txt
https://raw.githubusercontent.com/mitchellkrogza/The-Big-List-of-Hacked-Malware-Web-Sites/master/hosts

Device-Specific Blocking:

# Block common tracking domains
pihole -b ads.samsung.com
pihole -b analytics.samsung.com
pihole -b ads.lg.com
pihole -b analytics.lg.com
pihole -b amazon-adsystem.com
pihole -b metrics.amazon.com

Managing Blocklists in Pi-hole:

# Add a new blocklist
# Go to Pi-hole Admin → Group Management → Adlists
# Add URL: https://raw.githubusercontent.com/username/repo/master/hosts

# Update all blocklists
pihole -g

# Check blocklist status
pihole -g --check

# View current blocklists
pihole -w

# Whitelist a domain (if needed)
pihole -w example.com

Advanced Gravity Features:

Custom Blocklists:

# Create custom blocklist for your family
# Add domains specific to your children's apps
pihole -b ads.roblox.com
pihole -b analytics.roblox.com
pihole -b ads.minecraft.net
pihole -b analytics.minecraft.net
pihole -b ads.youtube.com
pihole -b analytics.youtube.com

Gravity Database Management:

# View gravity database statistics
pihole -g --check

# Force gravity update (bypass cache)
pihole -g --force

# Update gravity and restart DNS service
pihole -g -r

# Check for gravity update errors
pihole -g --check --verbose

Blocklist Performance Optimization:

# Monitor gravity update performance
pihole -g --check --verbose

# Check disk space usage
df -h /etc/pihole/

# View gravity database size
ls -lh /etc/pihole/gravity.db

Recommended Blocklist Strategy:

For Families with Children:

  1. Start with Steven Black's hosts (comprehensive)
  2. Add KADhosts (malware and tracking)
  3. Add fake news blocklist (protect children)
  4. Create custom blocklist for children's apps
  5. Regular updates (weekly gravity updates)

For Maximum Privacy:

  1. Steven Black's comprehensive list
  2. KADhosts malware list
  3. Fake news and scam lists
  4. Telemetry blocking lists
  5. Custom device-specific blocks

For Performance:

  1. Limit to 3-5 blocklists to avoid slowdowns
  2. Regular gravity updates (weekly)
  3. Monitor query performance
  4. Whitelist essential domains if needed

Network Segmentation

Create Separate Networks:

Different Blocking Rules:

Device-Specific Recommendations

Smart TVs:

Home Assistants:

Streaming Devices:

Monitoring and Maintenance

Regular Dashboard Review

Daily Checks:

Weekly Analysis:

Monthly Review:

Advanced Monitoring

Query Log Analysis:

# Export query log for analysis
pihole -q -all

# Filter by device
pihole -q -all | grep "Device-Name"

# Filter by domain type
pihole -q -all | grep "analytics"

Custom Alerts:

The Bottom Line: Your Home is Under Surveillance

What the Dashboard Reveals

Constant Monitoring:

Privacy Implications:

Taking Control

Immediate Actions:

  1. Configure DHCP to use Pi-hole DNS
  2. Monitor dashboard regularly for tracking activity
  3. Update blocklists to catch new tracking services
  4. Review device settings and disable tracking features

Long-term Strategy:

Your home network is a surveillance network. Every device is watching, listening, and reporting. Pi-hole gives you the visibility to see what's happening and the power to stop it.

Ready to see what your devices are really doing? Set up Pi-hole, configure your DHCP, and prepare to be shocked by the constant surveillance happening in your home.

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